If budget is an issue, some social media management tools are either free or have free versions of their tool.Ĭhoosing the right social media management tool is a more complex decision. If you’re at the start of your journey, you can manage your social channels natively, using the networks themselves. Social media management tools can be really powerful.īut if you’re just starting out, they can be overkill. Allow team members to manage your channels.Help you engage with your social messages, mentions, replies and more with a social inbox.Allow you to listen to what people are saying on social media.View your audience with insights and compare with your competitors.In particular, a good social media management tool should allow you to manage the following with your social media channels: Well, a social media management tool is kind of like the "One Tool to Rule Them All" for social media. It would be great if the “Holy Grail” of a social media tool existed. Marketing Areasįor a complete social media and marketing plan, you'll need tools in to help in the following areas: My friends at Agorapulse have a new social media agency directory called Social Agency Sprout which can help with that. Thankfully there are loads of social media agencies out there which can offer help with strategy and management. One of the things I wish I had done earlier on in my business is to get some help. Of course, you don't need to do it all yourself. You don't need to do it all yourselfĬoming up with a plan and a strategy takes time - and then you've got all the time it takes to manage your social media every week. One of the big advantages of posting to social networks is in driving traffic back to your website and showing that you are an expert in your field. I am also going to assume that you have a website with a blog. I am not going to cover how to build a social media plan in this article- I am going to assume that you already have a presence on your social networks of choice- perhaps Twitter, Facebook, LinkedIn and/or Instagram. There is no point in having a presence on all the social networks if you don't know what you want to achieve or which audience you want to reach. ![]() You need to ask that question before you start looking for the social media tools that are going to suit you.
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